To maximise the chances of user engaging with your content, we show your branded pieces once a user has already decided to spend time on consuming content around a specific topic. This is the central point in our technology that helps deliver better KPIs than any other paid channel. We use our matching engine using Natural Language Processing and Artificial Intelligence to make sure that every time your branded content is delivered, it will be relevant to the user.
In order to give you a more granular control on the distribution, we also use another layer of keywords white/black-listing in order to allow you to target specific topics that might not be directly related or exclude some types of content. C WIRE has a general blacklist in place to ensure brand suitability and excludes by default any brand harmful content.